Search Engine Optimization

The good news: most of your competition doesn’t have a web site that ranks well on search engines. The bad news: the 10% that does rank well is taking away all of your internet-based business.

Who cares if your site is ranked on search engines?

You should, silly. If you doubt that most new website visitors come from search engines, just look at the statistics to the right.

Is your web site getting traffic from search engines?

If you don’t have a detailed statistics application attached to your web site, here’s an easy one for you to answer yourself.  Go to Google and type a popular search phrase in your business (don’t type your name or some industry buzzword – type a keyword that your customers would type if they didn’t know your name).  Go ahead… really (then come back – we won’t go away)!

Is your site ranked at the top?  For the .01% of you...congratulations (and why were you wasting time on our search engine optimization page?).  For the other 99.9%:  you need us, badly.

Here’s how search engines work for their main listings:

1. Search engines want their visitors to type a keyword phrase, and then get relevant results.
2. The more ‘relevant’ (at least according to search engines), the higher the site will be on the rankings.
3. Search engines often tweak their process to make sure that the relevancy of the results are accurate.

So how do you become ‘relevant’ to search engines?  Have a professional optimize your website.

(That’s IntelliSites).

Search engine optimization (SEO) is defined as the process of improving the volume and quality of traffic to a web site from search engines via main "natural" unpaid search results.

Forrester Research found that 76.7% of Google users use natural listings to find sites.

Search engine optimization includes research, analysis, and execution of a series of elements, so that over time will rank your site higher on their list - for each phrase that a potential client is typing.  Search engine optimization is in fact a targeted effort to get your site more traffic from rankings of specific keyword phrases.

Can you do it yourself?  Sure.

You can also be your own accountant, give your car a tune up, and cut your own hair.  But you don’t do those things because you aren’t a professional and you’ll probably mess it up.  Maybe you’ll get lucky and you make it to page 2 of Google.  Yeah.

Except that if you make it to page two, only 3% of your market will see your ‘excellent’ placement. What’s that going to do for you?  If it’s important to your business to get those 97% of searchers to have the opportunity to click to your site, don’t be messing around with optimization yourself.  Talk to IntelliSites about SEO today.

IntelliSites believes that optimizing your site according to the relevancy represented on your site is the most efficient method of search engine optimization. We ensure that the factors are in place to position your site in the top ten.

I'm convinced. But if they come, will they buy?

Not only are more people coming on the web every day, in your neighborhood and around the globe, but they are spending more online than ever before!

• The Internet is the research tool of choice for 73 percent of ALL product purchases in the U.S.,
  - Source: NetPop Research, 2008
• Total online sales reached approximately $131 billion in the U.S. during 2007 (not including sales of travel)
  - Source:  eMarketer
• 60% of activity online is one way or another “related to local content”
   - Source: Google
• For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research
   - Source:  MIT Technology Review, April 2005, "E-Commerce Gets Smarter”
•  97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline”
   - Source: NPD Group
• Internet users are looking for “Local" businesses”- 25% of ALL commercial Internet searches are conducted by users looking for local merchants
   - Source: Kelsey-Bizrate

So yes, apparently they are buying.  Are they buying from you?

What's the Next Step?

Contact us today for a FREE search engine consultation.